GF
Giuseppe FuscoPerformance Marketing Engineer
EcommerceService businesses

More sales and leads from your ads, and proof of what's working

I handle the whole path: campaigns, pages, tracking and follow-up. So you know which channels bring in customers, and stop paying for the ones that don't.

Freelance, Bergamo, Italy · about 10 years in digital marketing
Free audit

Find out where you're losing customers

✓Google Ads and Meta Ads: where the budget goes
✓Landing and product pages: what stops people from buying
✓Tracking: whether the numbers can be trusted
✓Follow-up: what happens after a lead or first order
Get your free auditReport in 5 working days · read-only access
Brands I've worked withdirectly or through agencies
SOLID
New Target
Strategie in Rete
Kahuna
100% Terapista
Rusconi Viaggi
Giakova
Judo Camp

Sound familiar?

1

You spend on ads but don't know which ones bring customers

Google, Meta and Analytics all show different numbers. Nobody tells you which one to trust.

2

Traffic comes in, sales and leads don't

People land on the site and leave. Or they get in touch and nobody follows up in time.

3

Your team loses hours on reports and manual work

Exports, spreadsheets, copy-pasting between platforms. Time taken from the work that matters.

What I fix

Four places where you lose customers

I find the one that costs you most and fix it. One person, from ads to CRM, instead of three different agencies.

1Step 01

Ads

Budget goes to searches and audiences that never buy. I set up and manage Google Ads and Meta Ads so the right people show up.

✓Prospecting and remarketing
✓Shopping and catalog campaigns
✓Audience and creative tests
Google AdsMeta AdsTikTok AdsLinkedIn Ads
Example: Google and Meta Ads for a tour operator.
guided tours sardinia 7 days
Sponsored
A
Aurora Travelhttps://www.auroratravel.com › sardinia
Sardinia Guided Tours 2027 | 7 Days, Small GroupsHand-picked hotels, local guides and flights included. Free cancellation up to 30 days. Book your spot today.
ItinerariesPricesReviewsContact
A
Aurora TravelSponsored
···

7 days in Sardinia, small groups, everything organised. Only 6 spots left for June.

AURORATRAVEL.COMSardinia, 7 days
Book now
Bookings tracked back to each ad
smartkey.com/products/smartkey-pro
SMARTKEYSmartKey Pro★★★★★ 4.8 · 312 reviews€49.00
Add to cart
✓ Free shipping · arrives Thursday
Why SmartKeySmartKeyAlternatives
Works offline✓✗
Cost after 2 years€49€120+
Setup time2 min30 min
2Step 02

Pages

Visitors don't see why they should choose you. I build landing and product pages on Shopify and WordPress that make it clear.

✓Comparisons and use cases
✓Clear calls to action
✓Layouts built for mobile
ShopifyLiquidWordPressWooCommerce
Example: Comparison sections for an accessories ecommerce store.
3Step 03

Tracking

The numbers don't match, and ad platforms learn from the wrong data. I fix GA4, Tag Manager and conversions.

✓GA4 and Tag Manager setup
✓Consent Mode and conversions
✓Dashboards you can read
GA4Tag ManagerLooker StudioClarity
Example: dataLayer and Tag Manager for a webstore.
Performance overview
Last 28 days ▾
Sessions48,210+12%
Conversions1,284+18%
Revenue€86.4K+9%
SourcePlatformCRMGap
Google Ads412356−14%
Meta Ads538301−44%
Organic334327−2%
Leads pipeline23 open
New3
Marco R.Website form · 2m ago
Studio NeriMissed call · 1h
Elena P.Meta lead ad · 3h
Contacted2
Luca B.WhatsApp sent
Hotel SoleEmail follow-up
Booked1
Giulia T.Call Thu 10:00
AT
Aurora TravelBusiness account
Hi Marco, thanks for your request! Pick a time for a quick call: aurora.link/call
10:02
Booked for Thursday at 10, thanks!
10:05 ✓✓
Sent automatically 2 min after the form
4Step 04

Follow-up

Leads sit in the inbox, customers buy once and disappear. I connect CRM, email and WhatsApp.

✓Every lead logged in the CRM
✓Email and WhatsApp sequences
✓Lists split by customer type
KlaviyoBrevoHubSpotGoHighLevel
Example: Separate newsletters for consumers and businesses.
Get your free audit
Custom tools

I build the tools that grow your marketing

I don't just use the platforms, I build what they're missing. More results, faster, with fewer people and lower costs.

More resultsdecisions based on complete data
Fasterno waiting between steps
Fewer peoplethe tool does the repetitive work
Lower costsfewer hours, fewer useless subscriptions
Spend€12.4K
Orders932
ROAS4.1
Leads318

Dashboards that bring all your data together

Ads, website, store and CRM in one place. No more exports and pasted spreadsheets.

Custom dashboards and Looker Studio
Website form
CRM
WhatsApp
Calendar
Missed call
Webhook
Auto message
● 142 leads routed this month● 0 manual steps

Automations across website, CRM, email and WhatsApp

Every lead is logged, routed and followed up without anyone having to remember.

Example: missed call → automatic WhatsApp message
SEO agent · "running shoes for flat feet"Needs review
✓Keyword research24 keywords
✓SERP analysisTop 10 pages read
✓Semantic map8 topic clusters
Outline draftH1 + 7 sections

AI agents working on your marketing

They prepare research, analysis and content in multiple steps. I review and approve the output.

Example: SEO pipeline, from research to article outlines
Store adminHomeOrdersProductsMentionsReports
Brand mentions · today
IG@giulia.runs tagged your store2m
FBNew review on your page18m
IG@trailteam mentioned you in a story1h
IG@marco_b commented on your post3h

Custom apps and features for your store

When the platform can't do what you need, I build it.

Example: a Shopify app, Facebook and Instagram mention monitoring
Get your free audit
About

Giuseppe Fusco

I trained in marketing and have a background in psychology: it helps me understand why people buy and what stops them. I worked in agencies, rose from Account Strategist to Director at SOLID, and now work freelance.

I call myself a Performance Marketing Engineer: I don't stop at strategy, I build what's needed myself.

~10 yearsin digital marketing
10+ brandsin ecommerce and services
9 countriesof campaigns
Account Strategist at SOLIDMarketing lecturerAdSkills Certified Media BuyerBackground in psychologyWorks in English and Italian
Giuseppe Fusco

What clients say

★★★★★

“Giuseppe is one of the best marketers and campaign managers I know. He knows every platform inside out, is always curious about new trends and tools and gets exceptional results. […] He always goes the extra mile to make an account work.”

Growth Strategist, clientLinkedIn recommendation · 2023
★★★★★

“Every aspect of the work is constantly monitored, and he anticipates every request by proposing alternatives and solutions himself. It feels like working with a colleague rather than an outside contractor.”

Sales Coordinator, security systems companyLinkedIn recommendation · 2021
★★★★★

“He proved particularly resourceful […] we would have liked to send him to companies on his own, as if he were part of the staff!”

Marketing manager, web agencyLinkedIn recommendation · 2015
How it works

Three steps, starting free

1Free

Audit

I review your ads, pages, tracking and follow-up, and show you where you're losing customers.

Report in 5 working days
2Clear scope

Proposal

If it makes sense to go further, I propose a project based on what the audit found.

Fixed cost, no surprises
3Ongoing

Work

I fix the weak spots and follow the results over time.

Reports built on sales and leads

Find out where you're losing customers

Request your free audit. If there's nothing to improve, I'll tell you.

hello@gfusco.comLinkedIn
Your business

GF
Giuseppe FuscoPerformance Marketing Engineer
EcommerceService businesses

More sales and leads from your ads, and proof of what's working

I handle the whole path: campaigns, pages, tracking and follow-up. So you know which channels bring in customers, and stop paying for the ones that don't.

Freelance, Bergamo, Italy · about 10 years in digital marketing
Free audit

Find out where you're losing customers

✓Google Ads and Meta Ads: where the budget goes
✓Landing and product pages: what stops people from buying
✓Tracking: whether the numbers can be trusted
✓Follow-up: what happens after a lead or first order
Get your free auditReport in 5 working days · read-only access
Brands I've worked withdirectly or through agencies
SOLID
New Target
Strategie in Rete
Kahuna
100% Terapista
Rusconi Viaggi
Giakova
Judo Camp

Sound familiar?

1

You spend on ads but don't know which ones bring customers

Google, Meta and Analytics all show different numbers. Nobody tells you which one to trust.

2

Traffic comes in, sales and leads don't

People land on the site and leave. Or they get in touch and nobody follows up in time.

3

Your team loses hours on reports and manual work

Exports, spreadsheets, copy-pasting between platforms. Time taken from the work that matters.

What I fix

Four places where you lose customers

I find the one that costs you most and fix it. One person, from ads to CRM, instead of three different agencies.

guided tours sardinia 7 days
Sponsored
A
Aurora Travelhttps://www.auroratravel.com › sardinia
Sardinia Guided Tours 2027 | 7 Days, Small GroupsHand-picked hotels, local guides and flights included. Free cancellation up to 30 days. Book your spot today.
ItinerariesPricesReviewsContact
A
Aurora TravelSponsored
···

7 days in Sardinia, small groups, everything organised. Only 6 spots left for June.

AURORATRAVEL.COMSardinia, 7 days
Book now
Bookings tracked back to each ad
1Step 01

Ads

Budget goes to searches and audiences that never buy. I set up and manage Google Ads and Meta Ads so the right people show up.

✓Prospecting and remarketing
✓Shopping and catalog campaigns
✓Audience and creative tests
Google AdsMeta AdsTikTok AdsLinkedIn Ads
Example: Google and Meta Ads for a tour operator.
smartkey.com/products/smartkey-pro
SMARTKEYSmartKey Pro★★★★★ 4.8 · 312 reviews€49.00
Add to cart
✓ Free shipping · arrives Thursday
Why SmartKeySmartKeyAlternatives
Works offline✓✗
Cost after 2 years€49€120+
Setup time2 min30 min
2Step 02

Pages

Visitors don't see why they should choose you. I build landing and product pages on Shopify and WordPress that make it clear.

✓Comparisons and use cases
✓Clear calls to action
✓Layouts built for mobile
ShopifyLiquidWordPressWooCommerce
Example: Comparison sections for an accessories ecommerce store.
Performance overview
Last 28 days ▾
Sessions48,210+12%
Conversions1,284+18%
Revenue€86.4K+9%
SourcePlatformCRMGap
Google Ads412356−14%
Meta Ads538301−44%
Organic334327−2%
3Step 03

Tracking

The numbers don't match, and ad platforms learn from the wrong data. I fix GA4, Tag Manager and conversions.

✓GA4 and Tag Manager setup
✓Consent Mode and conversions
✓Dashboards you can read
GA4Tag ManagerLooker StudioClarity
Example: dataLayer and Tag Manager for a webstore.
Leads pipeline23 open
New3
Marco R.Website form · 2m ago
Studio NeriMissed call · 1h
Elena P.Meta lead ad · 3h
Contacted2
Luca B.WhatsApp sent
Hotel SoleEmail follow-up
Booked1
Giulia T.Call Thu 10:00
AT
Aurora TravelBusiness account
Hi Marco, thanks for your request! Pick a time for a quick call: aurora.link/call
10:02
Booked for Thursday at 10, thanks!
10:05 ✓✓
Sent automatically 2 min after the form
4Step 04

Follow-up

Leads sit in the inbox, customers buy once and disappear. I connect CRM, email and WhatsApp.

✓Every lead logged in the CRM
✓Email and WhatsApp sequences
✓Lists split by customer type
KlaviyoBrevoHubSpotGoHighLevel
Example: Separate newsletters for consumers and businesses.
Get your free audit
Custom tools

I build the tools that grow your marketing

I don't just use the platforms, I build what they're missing. More results, faster, with fewer people and lower costs.

More resultsdecisions based on complete data
Fasterno waiting between steps
Fewer peoplethe tool does the repetitive work
Lower costsfewer hours, fewer useless subscriptions
Spend€12.4K
Orders932
ROAS4.1
Leads318

Dashboards that bring all your data together

Ads, website, store and CRM in one place. No more exports and pasted spreadsheets.

Custom dashboards and Looker Studio
Website form
CRM
WhatsApp
Calendar
Missed call
Webhook
Auto message
● 142 leads routed this month● 0 manual steps

Automations across website, CRM, email and WhatsApp

Every lead is logged, routed and followed up without anyone having to remember.

Example: missed call → automatic WhatsApp message
SEO agent · "running shoes for flat feet"Needs review
✓Keyword research24 keywords
✓SERP analysisTop 10 pages read
✓Semantic map8 topic clusters
Outline draftH1 + 7 sections

AI agents working on your marketing

They prepare research, analysis and content in multiple steps. I review and approve the output.

Example: SEO pipeline, from research to article outlines
Store adminHomeOrdersProductsMentionsReports
Brand mentions · today
IG@giulia.runs tagged your store2m
FBNew review on your page18m
IG@trailteam mentioned you in a story1h
IG@marco_b commented on your post3h

Custom apps and features for your store

When the platform can't do what you need, I build it.

Example: a Shopify app, Facebook and Instagram mention monitoring
Get your free audit
Giuseppe Fusco
About

Giuseppe Fusco

I trained in marketing and have a background in psychology: it helps me understand why people buy and what stops them. I worked in agencies, rose from Account Strategist to Director at SOLID, and now work freelance.

I call myself a Performance Marketing Engineer: I don't stop at strategy, I build what's needed myself.

~10 yearsin digital marketing
10+ brandsin ecommerce and services
9 countriesof campaigns
Account Strategist at SOLIDMarketing lecturerAdSkills Certified Media BuyerBackground in psychologyWorks in English and Italian

What clients say

★★★★★

“Giuseppe is one of the best marketers and campaign managers I know. He knows every platform inside out, is always curious about new trends and tools and gets exceptional results. […] He always goes the extra mile to make an account work.”

Growth Strategist, clientLinkedIn recommendation · 2023
★★★★★

“Every aspect of the work is constantly monitored, and he anticipates every request by proposing alternatives and solutions himself. It feels like working with a colleague rather than an outside contractor.”

Sales Coordinator, security systems companyLinkedIn recommendation · 2021
★★★★★

“He proved particularly resourceful […] we would have liked to send him to companies on his own, as if he were part of the staff!”

Marketing manager, web agencyLinkedIn recommendation · 2015
How it works

Three steps, starting free

1Free

Audit

I review your ads, pages, tracking and follow-up, and show you where you're losing customers.

Report in 5 working days
2Clear scope

Proposal

If it makes sense to go further, I propose a project based on what the audit found.

Fixed cost, no surprises
3Ongoing

Work

I fix the weak spots and follow the results over time.

Reports built on sales and leads

Find out where you're losing customers

Request your free audit. If there's nothing to improve, I'll tell you.

hello@gfusco.comLinkedIn
Your business